Commercial Sale

Angle PLC
31 January 2007



For Immediate Release                                            31 January 2007


                                   ANGLE plc


                           ('ANGLE' or 'the Company')

                   First Commercial Sale of Synature Product


ANGLE plc, the venture management and consulting company specialising in the
commercialisation of technology, is pleased to announce that its Progeny(R)
venture company Synature, which offers a new and innovative approach to online
marketing, has secured its first commercial sale with a leading player in the
world's most active markets for package holidays and other leisure travel
services. Together they have launched Holiday Matchmaker, a new way for holiday
buyers to find their ideal destination based on recommendations from like-minded
people. This is the first commercial sale of Synature's unique patented
technology qubox(TM).


Holiday Matchmaker utilises Synature's 'attitudinal matching' approach to
develop principles derived from constructivist psychology to measure a person's
feelings on a particular subject - in this case holidays - and thereby connect
web users to relevant content. Feelings are measured in a fun, engaging way
using Synature's unique proprietary technology qubox(TM), to complete an online
'questionnaire'. The results are then processed with state-of-the-art pattern
recognition algorithms, derived from research at the University of Cambridge,
UK, to provide personalised recommendations.


Thousands of users of the customer's website have taken part in a survey
specifically designed for the launch of the Holiday Matchmaker, which provides
recommendations based entirely on the opinions of an 'online jury'.


The recommendation system uses a scientific measure of like-mindedness to ensure
a client's holiday suggestions come from people with compatible views. The
system provides suggestions in multiple categories, including 'essential picks',
'dream holidays' and 'quirky choices'.



John Woods, Chief Executive of Synature, commented:

'The Holiday Matchmaker is a new way of searching for a travel product. Its
results are based on the unbiased opinions of a like-minded peer group. Whereas
previous generations of search and personalisation technology have struggled
with complex products such as travel, our approach built on like-mindedness and
using the power of the social internet takes this product complexity in its
stride. We can even tackle hypothetical questions, such as the idea of
recommending a 'dream holiday'.'


Andrew Newland, Chief Executive of ANGLE plc, added:

'We are delighted that Synature has secured its first commercial sale with a
leading player in the holiday market. The Synature qubox(TM)technology has wide
application in many online markets and we look forward to further developments.'


For further information

ANGLE plc                                           [phone]
Andrew Newland, Chief Executive

Synature                                            [phone]
John Woods, Chief Executive

Buchanan Communications                             [phone]
Richard Darby, Suzanne Brocks, James Strong


Notes to Editors:

About Synature

Synature (www.synature.com) was created by ANGLE in early 2005 to commercialise
intellectual property developed by a Cambridge-based team which offers a new
approach to online target marketing.  The company has developed this
'attitudinal matching' approach into an ASP service offering advanced social
search functionality usable by all types of website including e-commerce, social
networks, portals and content sites.


About ANGLE

Founded in 1994, ANGLE is an international venture management and consulting
company focusing on the commercialisation of technology and the development of
technology-based industry. ANGLE creates, develops and advises technology
businesses on its own behalf and for its clients. ANGLE operates from offices in
the UK, the US and the Middle East.






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