Director/PDMR Shareholding

888 Holdings plc
18 September 2007


                                888 Holdings PLC

Following notifications made in accordance with DR 3.1.4(R)(1)(a), 888 Holdings
plc (the 'Company') wishes to notify the following changes in the interests of
persons discharging managerial responsibility ('PDMRs') in ordinary shares
£0.005 each in the capital of the Company ('Shares') arising out of the
operation of its 888 All-Employee Share Plan.

The following PDMRs were granted share awards in the form of a contingent right
to receive shares under the 888 All-Employee Plan on 14 September 2006.
Following the satisfaction of the vesting conditions to which those share awards
were subject, the share awards in the form of a contingent right to receive
shares vested on 14 September 2007 as follows:

+---------+---------+---------------------+------------------------+-----------+
|PDMR     |Date of  |Number and Percentage|Total interest in Shares|Price per  |
|         |Vesting  |of Share acquired    |following vesting and   |Share on   |
|         |         |                     |issuance of Shares      |vesting    |
|         |         |                     |                        |date       |
+---------+---------+---------------------+------------------------+-----------+
|Jonathan |September|Number of Shares     |193,658 beneficially    |116 p      |
|Preminger|14th 2007|acquired: 42,137     |owned                   |           |
|         |         |                     |                        |           |
|         |         |Shares Percentage of |                        |           |
|         |         |the issued class     |                        |           |
|         |         |acquired: 0.000124%  |                        |           |
+---------+---------+---------------------+------------------------+-----------+
|Sigal    |September|Number of Shares     |80,539 beneficially     |116 p      |
|Srur     |14th 2007|acquired: 67,419     |owned                   |           |
|         |         |                     |                        |           |
|         |         |Shares Percentage of |                        |           |
|         |         |the issued class     |                        |           |
          |         |acquired: 0.0002%    |                        |          ||
+---------+---------+---------------------+------------------------+-----------+


The PDMRs listed in the table above paid no consideration for these Shares. This
notification relates to the PDMRs named in the table above and not to any other
person connected with these PDMRs.

For further information in respect of this announcement please contact Aviad
Kobrine on [phone].


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