Final Results

24 June 2008 Totally plc ("Totally", the "Company" or the "Group") Final results for the year ended 31 December 2007 Totally, the AIM quoted digital marketing and international publisher business today announces its final results for the year ended 31 December 2007. Chairman's Statement Group Overview The Group comprises a digital marketing agency, Totally Communications, which derives its revenues from website design and development, IT consultancy and online marketing and a publishing division with offices in the UK and the US which are focused on delivering products and services for the world's Jewish communities. Financial Summary During the period under review the Group's turnover for the year ended 31 December 2007 was £2.65 million (2006: £2.82 million). This reduction was in part due to year on year average exchange rate differences. The average exchange rate £/USD in 2007 was £2.00 (2006: £1.86). Administrative expenses before non cash charges for group share options and amortisation and depreciation were £2.18 million (2006:£2.16 million). Group EBITDA for the period before head office costs was £0.49 million (2006: £ 0.52 million) with an operating profit before head office charges of £0.22 million (2006: £0.43 million). Publishing division EBITDA improved by 8 per cent. to £0.32 million (2006: £ 0.30 million) and digital marketing division EBITDA was £0.16 million (2006: £ 0.21 million). Strategy During 2007 Dan Assor, Chief Executive Officer, conducted a review of the Group's operations which resulted in the introduction of a long term strategic plan at the beginning of the current financial year designed to deliver shareholder value and increase profitability through a combination of organic growth and targeted acquisitions specifically within the digital marketing sector. Totally's digital marketing agency, Totally Communications, now generates approximately 25 per cent. of the Group's revenue. A recent report conducted by the Internet Advertising Bureau, in partnership with PricewaterhouseCooper (Source: entitled "IAB/PwC Adspend Study H2 2007", dated March 2008) stated that online advertising spend in the UK for 2007 surpassed £2.8 billion which is equivalent to 38 per cent. year on year growth on a like for like basis. The report also forecast that internet advertising revenues would grow to £4.5 billion and account for nearly 30 per cent. of all UK advertising by 2011, up from 15 per cent. in 2007. The board is confident that the strategy of providing a range of consultative and technical services to advertisers represents a high growth opportunity for the Company as marketing budgets continue to migrate to online channels. Board, Staff & Clients I would like to thank Totally's Board and staff for their hard work and efforts over the past 12 months and also to thank Dan Assor for assuming the role of Chief Executive Officer. In particular, I would like to thank the clients of Totally for their loyalty and support. Prospects Trading since the beginning of the current financial year has remained stable and as outlined above the Group is committed to growing the business particularly within the digital marketing sector and is exploring organic and acquisition opportunities. Furthermore, the Board believes that the Group is now in a position to build from a stable platform to increase shareholder value. Dr. Michael Sinclair Non Executive Chairman 24 June 2008 Totally Plc www.totallyplc.com T: 020 7692 6929 Daniel Assor CEO John East & Partners Limited T: 020 7628 2200 David Worlidge / Simon Clements HB Corporate T: 020 7510 8654 Luke Cairns Group Income Statement for the year to 31 December 2007 Note Total Total 2007 2006 £000 £000 As restated Revenue 2,644 2,823 Cost of Sales (488) (528) Gross profit 2,156 2,295 Administrative expenses (2,200) (2,191) Earnings before interest, tax, depreciation (44) 104 and amortisation Depreciation (9) (19) Amortisation (89) (78) Impairment (176) - Operating (loss)/profit (318) 7 Share of loss of joint venture accounted for (4) (18) using the equity method Finance costs (38) (50) Loss before taxation (360) (61) Income tax 4 17 17 Loss for the year attributable to Equity 8 (343) (44) Shareholders Loss per share - basic 7 0.3p 0.05p Loss per share - diluted 7 0.3p 0.05p Consolidated Statement of Changes in Equity for the year ended 31 December 2007 Share Share Translation Profit Equity share- Reserve capital premium and loss holders' account account funds £000 £000 £000 £000 £000 At 1 January 2005 as 788 2,947 1 (3,311) 425 previously stated At 1 January 2005 as 788 2,947 1 (3,311) 425 restated Loss for the year - - - (372) (372) Credit on issue of - - - 14 14 share options Credit on issue of - - - 63 63 warrants Currency translation - - 1 - 1 differences on foreign currency net investments Share capital issued 110 159 - - 269 At 31 December 2005 898 3,106 2 (3,606) 400 Loss for the year - - - (44) (44) Share capital issued 3 1 - - 4 Credit on issue of - - - 14 14 share options Credit on issue of - - - 11 11 warrants At 31 December 2006 901 3,107 2 (3,625) 385 Loss for the year - - - (343) (343) Share capital issued 223 246 - - 469 Currency translation (1) (1) differences on foreign currency net investments Credit on issue of - - - 15 15 share options Credit on issue of - - - 6 6 warrants At 31 December 2007 1,124 3,353 1 (3,947) 531 Group balance sheet at 31 December 2007 2007 2006 as restated Note £000 £000 £000 £000 Non current assets Goodwill and intangible fixed assets 5 1,014 1,241 Property, plant and equipment 27 21 1,041 1,235 Current assets Inventories 2 8 5 Trade and other receivables 433 422 Cash and cash equivalents 94 32 535 459 Total assets 1,576 1,694 Current liabilities Trade and other payables (475) (527) Borrowings - financial liabilities (542) (755) (1,017) (1,282) Non current liabilities Investment in joint venture (28) (27) Total liabilities (1,045) (1,309) Net assets 531 385 Shareholders' Equity Called up share capital 8 1,124 901 Share premium account 8 3,353 3,107 Translation reserve 8 1 2 Retained earnings 8 (3,947) (3,625) Equity shareholders funds 8 531 385 Group cash flow statement for the year ended 31 December 2007 2007 2006 Note £000 £000 Cash flows from operating activities Operating (loss)/profit (318) 7 Option charge 21 25 Share of joint venture loss (4) - Amortisation and depreciation 5,6 274 97 Increase in inventories (3) (1) Increase in trade and other receivables (11) (14) Decrease in trade and other payables (52) (1) Cash (utilised)/generated by operations (93) 113 R&D tax credit 4 24 21 Foreign tax on subsidiary profit 4 (7) (5) Net cash (utilised)/generated by operating (76) 129 activities Cash flows from investing activities Purchase of non current asset 5,6 (80) (95) Net cash utilised by investing activities (80) (95) Cash outflow before financing (156) 34 Cash flows from financing activities Interest paid (38) (50) Issue of ordinary share capital 8 467 - Receipt for exercise of share options 8 2 4 Net cash from financing activities 431 (46) Net increase/(decrease) in cash and cash 275 (12) equivalents Cash and cash equivalents at beginning of (723) (711) year Cash and cash equivalents at 31 December (448) (723) Notes to the financial statements 1. Publication of non statutory accounts The financial information set out in this preliminary announcement does not constitute statutory accounts as defined in Section 240 of the Companies Act 1985. The consolidated balance sheet as at 31 December 2007 and the consolidated profit and loss account, consolidated cash flow statement and associated notes for the year then ended have been extracted from the Group's financial statements. Those financial statements have received an unqualified report from the auditors but have not yet been delivered to the Registrar of Companies. The 2006 accounts have been delivered to the Registrar of Companies and the auditors gave an unqualified report on them. The auditors opinion on those financial statements was not qualified but contained an emphasis of matter paragraph relating to the adequacy of the future funding of the Company and Group. 2. Basis of preparation These are the Group's and Company's first financial statements prepared under IFRS and IFRS 1 "First Time Adoption of International Financial Reporting Standards" has been applied. The last financial statements under UK Generally Accepted Accounting Principles ("UK GAAP") were for the year ended 31 December 2006. The current year figures and comparatives have been restated to comply with IFRS. The transition from UK GAAP to IFRS is explained in note 23 of the report and accounts. The accounting policies set out in note 4 of the report and accounts have been applied consistently to all periods presented in these consolidated financial statements and in preparing an opening balance sheet at 31 December 2005 for the purposes of transition to IFRS. The financial statements are prepared on a going concern basis which the Directors believe to be appropriate for the following reasons. The Group currently meets its day to day working capital requirements through two overdraft facilities which are repayable on demand. The Group has confirmed the availability of a facility of £550,000 with Bank Hapoalim which was renewed on 25 June 2007 until 30 June 2008. As security for the facility, the bank has obtained the unlimited Joint and Several Guarantees of Dr. Michael J. Sinclair (non-executive Chairman), Mr Leo Noe and Grand Rabbi Y.A. Korff of Boston (non-executive Director). In addition, a working capital facility of £50,000 has been agreed with Natwest which is secured on the Group's debtor book. This facility is due for renewal on 30 September 2008. The Directors have prepared projected cash flow information for the period ending 12 months from the date of their approval of these financial statements. On the basis of cash flow forecasts and discussions with the Group's bankers, the Directors consider that the Group will be able to operate within the facilities currently agreed. Inherently, there can be no certainty in relation to these matters, but the Directors believe that the going concern basis of preparation continues to be appropriate. 3. Segmental analysis Primary reporting format - business segments The table below sets out information for the Group's business segments for the years ended 31 December 2007 and 2006. Segment revenue represents revenue from external customers arising from the sale of goods and services. The type of products sold by each segment is detailed in the Business Review. Segment results, assets and liabilities include items directly attributable to a segment as well as those that can be allocated on a reasonable basis. Analysis by business segment 2007 Head UK US Total Commu-nications Total Office Publishing Publishing Publishing £000 £000 £000 £000 £000 £000 Revenue - 1,165 808 1,973 671 2,644 EBITDA (535) 190 137 327 164 (44) Depreciation - (5) (3) (8) (1) (9) Amortisation (1) (87) - (87) (1) (89) Impairment losses - (176) - (176) - (176) Operating (loss)/ (536) (78) 134 56 162 (318) profit Finance costs (40) 1 1 2 - (38) Share of Joint - - (4) (4) - (4) Venture loss (Loss)/Profit (576) (77) 131 54 162 (360) before tax Income tax - 24 (7) 17 - 17 (Loss)/Profit (576) (53) 124 71 162 (343) after tax Segment assets 49 243 1,072 1,315 184 1,548 Segment (572) (284) (98) (373) (63) (1,017) liabilities Other segment information: Capital expenditure Property, plant - 8 19 27 - 27 and equipment Goodwill - - 941 941 - 941 Other intangible - 68 - 68 5 73 assets Analysis by business segment 2006 Head UK US Total Commu-nications Total Office Publishing Publishing Publishing £000 £000 £000 £000 £000 £000 Revenue - 1,259 903 2,162 661 2,823 EBITDA (412) 148 154 302 214 104 Depreciation (5) (11) - (11) (3) (19) Amortisation (2) (76) - (76) - (78) Impairment - - - - - losses Operating (loss) (419) 61 154 215 211 7 /profit Finance costs (50) - - - (50) Share of Joint - - (18) (18) - (18) Venture loss (Loss)/Profit (469) 61 136 197 211 (61) before tax Income tax - 21 (4) 17 - 17 (Loss)/Profit (469) 82 132 214 211 (44) after tax Segment assets 33 446 1,058 1,504 299 1,836 Segment (791) (441) (104) (545) (115) (1,451) liabilities Other segment information: Capital expenditure Property, plant - 7 13 20 1 21 and equipment Goodwill - - 941 941 - 941 Other intangible 1 272 - 272 - 273 assets Secondary reporting format - Geographical segments Analysis by geographical segment UK operations US operations Total 2007 2006 2007 2006 2007 2006 £000 £000 £000 £000 £000 £000 Revenue 1,836 1,920 808 903 2,644 2,823 Segment assets 504 804 1,044 1,032 1,548 1,836 Other segment information: Capital expenditure Property, plant and 8 8 19 13 27 21 equipment Goodwill - - 941 941 941 941 Other intangible 73 273 - - 73 273 assets Segment revenue by geographical segment represents revenue from external customers based upon the geographical location of the customer. The analyses of segment assets and capital expenditure are based upon the location of the assets. 4. Taxation a) Taxation charge 2007 2006 £000 £000 Overseas income tax on subsidiary 7 4 undertakings Research and development tax credit (24) (21) Total current income tax credit charged in (17) (17) the income statement b) Taxation reconciliation The current income tax credit for the period is explained below: 2007 2006 £000 £000 Loss before tax (360) (43) Taxation at the standard UK income tax rate (108) (13) of 30 per cent. (2006: 30 per cent.) Research and Development tax credit (24) (21) Deferred Tax movement not provided for 108 13 Foreign tax adjustment 7 4 Total income tax credit charged in the income (17) (17) statement c) Deferred tax Tax losses of £3,776,000 (2006: £3,651,000) are available to relieve future profits of the Group. A deferred tax asset has not been recognised in respect of these losses on the grounds of uncertainty in respect of when and the rate the losses will be recovered at. 5. Goodwill and intangible fixed assets Software Goodwill Total £000 £000 £000 Cost At 1 January 2007 395 941 1,336 Additions 6 - 6 Additions - Internally generated 59 - 59 At 31 December 2007 460 941 1,401 Amortisation At 1 January 2007 122 - 122 Amortisation during the year 89 - 89 Impairment loss 176 - 176 At 31 December 2007 387 - 387 Net carrying value At 31 December 2007 73 941 1,014 At 31 December 2006 273 941 1,214 On 29 January 2004 the Group acquired 100 per cent. of the issued share capital of The Jewish Advocate Publishing Corporation for a share consideration of £ 929,000. The amount of goodwill arising as a result of the acquisition was £ 941,000. This has been capitalised on the Group balance sheet and is not to be amortised. As a result the Group performs an annual impairment review as described in note 4 "Accounting policies - Impairment of assets". The Directors believe that the purchased goodwill relating to the acquisition of The Jewish Advocate Publishing Corporation largely relates to the brand name of The Jewish Advocate newspaper, which they regard as a trophy asset likely to retain it's value for a useful economic life greater than 20 years. The goodwill above is allocated to the respective CGU within the US Publishing sector. The value of the goodwill was tested for impairment during the current financial year by means of comparing the recoverable amount of each CGU to the carrying value of its goodwill. In assessing value in use, the estimated future cash flows are calculated by preparing cash flow forecasts derived from the most recent financial budget and an assumed growth rate of 0 per cent., which does not exceed the long-term average growth rate of the relevant markets. The terminal value of the cash flow is then calculated by discounting using the Group's cost of capital (8 per cent.). A period of 30 years has been used for assessing the value in use on the basis that goodwill as mentioned above, is likely to retain it's value for a useful economic life greater than 20 years. If the recoverable amount of an asset is estimated to be less than its carrying amount, the carrying amount of the asset is reduced to its recoverable amount. An impairment loss is recognised as an expense. It is the opinion of the Directors that at 31 December 2007 there was no impairment of goodwill. Following the Group's annual impairment review of intangible fixed assets, an impairment charge of £176,000 (2006: £Nil) was made in the accounts due to a fall in the value in use of some of the Totally Jewish websites. These websites were phased out and the income generated has declined. The impairment loss has been included in administrative expenses in the income statement. The impairment loss relates to the UK publishing segment as disclosed in note 5. 6. Property, plant and equipment Short Computer Fixtures Total and leasehold equipment fittings property £000 £000 £000 £000 Cost At beginning of year 54 126 89 269 Additions - 1 14 15 At end of year 54 127 103 284 Depreciation At beginning of year 54 120 74 248 Charge for year - 4 5 9 At end of year 54 124 79 257 Net book value At 31 December 2007 - 3 24 27 At 31 December 2006 - 6 15 21 7. Loss per share The calculation of the basic loss per share is based on the loss of £343,000 (2006: £44,000) and on 107,135,514 (2006: 90,042,249) ordinary shares being the weighted average number of shares in issue during the period. The diluted loss per share is the same as the basic loss per share, in accordance with IAS33 which prescribes that potential ordinary shares should only be used as dilutive when, and only when, their conversion to ordinary shares would decrease net profit or increase net loss per share from continuing operations. 8. Group changes in equity Share Share Translation Profit Equity Reserve share- capital premium and loss holders' account account funds £000 £000 £000 £000 £000 At 1 January 2005 as 788 2,947 1 (3,311) 425 previously stated At 1 January 2005 as 788 2,947 1 (3,311) 425 restated Loss for the year - - - (372) (372) Credit on issue of share - - - 14 14 options Credit on issue of - - - 63 63 warrants Currency translation - - 1 - 1 differences on foreign currency net investments Share capital issued 110 159 - - 269 At 31 December 2005 898 3,106 2 (3,606) 400 Loss for the year - - - (44) (44) Share capital issued 3 1 - - 4 Credit on issue of share - - - 14 14 options Credit on issue of - - - 11 11 warrants At 31 December 2006 901 3,107 2 (3,625) 385 Loss for the year - - - (343) (343) Share capital issued 223 246 - - 469 Currency translation - - (1) - (1) differences on foreign currency net investments Credit on issue of share - - - 15 15 options Credit on issue of - - - 6 6 warrants At 31 December 2007 1,124 3,353 1 (3,947) 531 9. Dividends The Directors are not proposing the payment of a dividend in respect of the year ended 31 December 2007. 10. Copies of accounts will be sent to shareholders shortly and will also be available at the Company's registered office, Unit 611, Highgate Studios, 53-79 Highgate Road, Kentish Town, London NW5 1TL and on the Company's website www.totallyplc.com.

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