Final Results

Embargoed, not to be released until 7.00a.m. on 13 May 2004 TOTALLY PLC ('Totally', 'the Company' or 'the Group') Preliminary results for the year ended 31 December 2003 Totally Plc, the international publishing and communications Group that serves distinct Jewish communities around the globe, announces its preliminary results for the year ended 31 December 2003. Financial Highlights: * Turnover up 16 per cent. to £1.95 million (2002: £1.69 million) * Operating loss reduced by 48 per cent. to £208,000 (2002: 401,000) * Pre-tax loss reduced by 46 per cent. to £223,000 (2002: £415,000) * London Jewish News turnover up 9 per cent. to £1.11 million (2002: £1.02 million) * Totally Communications turnover up 250 per cent. to £550,000 (2002: £ 157,000) Post Year End Highlights: * Expansion in to the United States through the acquisition of The Jewish Advocate, New England's leading Jewish newspaper * Successful re-launch of newly named 'The Jewish News' Steve Burns, Chief Executive Officer Commented: 'During 2003 we continued to experience material growth in the Company's turnover with only a marginal increase in expenses. The net effect has been to substantially decrease our operating and pre-tax losses when compared to 2002. I am pleased to report that the integration of The Jewish Advocate is going extremely well. The enlarged Company is already benefiting from cost-based economies of scale and, an improved advertising sales proposition. This acquisition has led to a number of meaningful conversations with the owners of other Jewish newspapers in the United States. Looking forward to 2004 and beyond, we hope to report ongoing improvements to our trading performance and the execution of further deals to help develop the Company's international portfolio of publications and services.' Chairman's Statement: I am pleased to report the results for the year ended 31 December, 2003. The Company's financial performance was much improved compared to that for the previous year, with turnover growth of 16 per cent. to £1.95 million (2002: £ 1.69 million) and a 46 per cent. reduction in pre-tax losses to £223,000 (2002: £415,000). Publishing Activities As reported in the Interim Statement, London Jewish News won the Free Newspaper Of The Year award at the 2003 Press Gazette Regional Awards. At the time, I commented that this top industry accolade added important credibility and visibility to the paper. I am now pleased to report that the 7 per cent. advertising growth reported in the first half of the year, had increased to 9 per cent. at the year end (to £1.11 million from £1.02 million). During the second half of the year, the publishing team focussed its energies on further product development, to help ensure that the positive momentum of the paper continued. This culminated in the re-launch of the newly named 'The Jewish News' in February of this year. The new design incorporates a number of new sections, all of which are designed to help drive reader retention and advertising revenues. The name change, whilst relatively subtle, enables the management to concentrate on potential opportunities for further growth outside London. The website totallyjewish.com continued to suffer from a poor online advertising climate. With this in mind, the management has recently initiated a project to re-launch the site, with a greater focus placed on subscription based revenues and classified advertising. This re-launch is expected towards the end of the third quarter of 2004. The website totallyjewishtravel.com has fast become a leading portal for the global Jewish travel market. Its turnover in its first full year of trading was approximately £100,000. Given its size and potential, this is a market that the Company is looking to further develop. Communications Services Totally Communications Ltd experienced significant growth during 2003, with turnover up from £157,000 in 2002 to £550,000 in 2003, an increase of 250 per cent. This increase is attributable to two key achievements: the first relates to the partial implementation of the previously reported £650,000 contract with one of the UK's largest Jewish communal organisations; the second relates to the exponential growth experienced by the marketing services arm of Totally Communications. At the beginning of 2003, the marketing services arm had one retained client, three further project-based clients and future bookings of approximately £ 30,000. Over the course of the year the number of retained clients grew to eight, the number of other project-based clients grew to 18 and future bookings grew to approximately £220,000. Totally Communications has fast become one of the largest suppliers of technical and marketing services to the UK's Jewish communal marketplace. It is intended that this level of success be replicated in Boston and, ultimately, wherever the Company owns a Jewish publication. Additionally, the Company has now recruited a sales person in the UK to start selling Totally Communications' products and services into the general charitable sector. Strengthening The Board Towards the end of 2003, the company announced the appointment of Shimon Cohen as a non-executive director. Shimon, who recently resigned as a long standing non-executive director of Jewish Chronicle Newspapers Ltd, one of Totally's primary competitors in the UK, is an expert in the field of communications and media relations and has extensive knowledge of, and contacts within, the world's major Jewish communities. Shimon has already added significant value to the Company and his appointment represents a significant endorsement of the current strategy and focus of the business. Post Year End In January of 2004, Totally Plc acquired Jewish Advocate Publishing Corporation, which, through a subsidiary, owns The Jewish Advocate, New England's leading weekly Jewish newspaper. The Jewish Advocate, which serves a 250,000-strong Jewish community, has been in circulation for more than 100 years. By acquiring one of the oldest East Coast weekly Jewish newspapers, the Company now has a springboard from which to expedite its US based and international development. The prior owner, The Zvhil-Mezbuz Rebbe, Grand Rabbi Y.A Korff of Boston once served as a Director and Executive Vice-President of media-entertainment company Viacom, Inc. and Viacom International. He has now been appointed a non-executive director of the Company. The integration of the two businesses is going extremely well and the Company is already benefiting from cost-based economies of scale and an enhanced advertising proposition. Prospects The Directors are encouraged by the level of trading for the current year to date. They anticipate that the performance improvement achieved in 2003 will continue into the current year. Additionally, as a direct result of the acquisition of The Jewish Advocate, a number of discussions have started with other Jewish newspapers in the United States. The directors believe that the Company is extremely well place to continue its international development and ultimately to become an international market leader within its field. Finally, I would once again like to thank all our staff and advisers for all their hard work over the year. Dr Michael Sinclair Non-Executive Chairman 13 May 2004 Consolidated profit and loss account for the year to 31 December 2003 Note Total Total 2003 2002 £000 £000 Turnover Continuing operations 1 1,952 1,690 Other external charges (680) (505) Staff costs: Wages and salaries (1,031) (913) Social security costs (112) (89) (1,143) (1,002) Depreciation and other (24) (26) amounts written off tangible and intangible fixed assets Other operating charges (313) (558) Total expenses (2,160) (2,091) Operating loss (208) (401) Interest payable and (15) (14) similar charges Loss on ordinary activities (223) (415) before taxation Taxation 44 - Loss after tax for the year (179) (415) Loss per share - basic 5 (0.33)p (0.91)p Loss per share - diluted 5 (0.33)p (0.91)p The group has no recognised gains or losses during the period other than those included in the profit and loss account above. Accordingly, no statement of total recognised gains and losses has been prepared.Consolidated balance sheet at 31 December 2003 2003 2002 Note £000 £000 £000 £000 Fixed assets Tangible assets 2 46 53 Current assets Debtors 3 391 317 Cash at bank and in hand - 12 391 329 Creditors: amounts falling due within 4 (647) (564) one year Net current liabilities (256) (235) Total assets less current liabilities (210) (182) Net liabilities (210) (182) Capital and reserves Called up share capital 582 528 Share premium account 2,255 2,158 Profit and loss account (3,047) (2,868) Shareholders' deficit - equity (210) (182) interests Consolidated cash flow statement for the year ended 31 December 2003 2003 2002 £000 £000 £000 £000 Net cash outflow from operating (175) (171) activities Returns on investments and servicing of finance Interest received - - Bank interest paid (15) (14) (15) (14) (190) (185) Taxation R&D tax credit 44 - Capital expenditure Payments to acquire tangible fixed (17) (26) assets Acquisitions - - Cash outflow before financing (163) (211) Financing Capital repayments under finance leases (2) (6) Issue of ordinary share capital for 155 275 cash Expenses paid in connection with share (4) (9) issues (Decrease)/Increase in cash in the (14) 49 period Notes to the financial statements 1. Basis of preparation The financial statements are prepared on a going concern basis which the Directors believe to be appropriate for the following reasons. The Group meets its day to day working capital requirements through an overdraft facility which is repayable on demand. The Group have confirmed the availability of a facility of £500,000 with Bank Hapoalim. As security for the facility, the bank has obtained the unlimited joint and several guarantees of Dr. Michael J. Sinclair (non-executive Director), Mr Leo Noe and Grand Rabbi Y.A. Korff of Boston (non-executive Director). In addition, a working capital facility of £150,000 has been agreed with Natwest, which is secured on the Group's debtor book. 2. Tangible fixed assets Short Computer Fixtures Total and leasehold equipment fittings property £000 £000 £000 £000 Cost At beginning of year 54 88 29 171 Additions - 17 - 17 At end of year 54 105 29 188 Depreciation At beginning of year 19 81 18 118 Charge for year 10 9 5 24 At end of year 29 90 23 142 Net book value At 31 December 2003 25 15 6 46 At 31 December 2002 35 7 11 53 Included above are assets under finance lease contracts. The net book value of these assets at 31 December 2002 is £nil (2001: £7,000) and the depreciation charged for the period was £7,000 (2001: £6,000). 3. Debtors 31 December 31 December 2003 2002 £000 £000 Trade debtors 254 227 Other debtors 34 30 Other taxation and social security 52 8 Prepayments and accrued income 51 52 391 317 Included in other debtors is £25,620 due after more than one year, representing £21,500 deposit paid on 23 March 2000 and £4,120 deposit paid on 18 December 2003 when a property leasehold was signed. 4. Creditors: amounts falling due within one year 31 December 31 December 2003 2002 £000 £000 Bank loans and overdrafts 205 203 Trade creditors 211 189 Net obligations under finance leases - 2 Other creditors including taxation and social 78 65 security Accruals and deferred income 153 105 647 564 5. Loss per share The calculation of the basic loss per share is based on the loss of £179,000 (2002: £415,000) and on 53,943,682 (2002: 45,656,263) ordinary shares being the weighted average number of shares in issue during the period. The diluted loss per share is the same as the basic loss per share, in accordance with FRS 14 which prescribes that potential ordinary shares should only be used as dilutive when, and only when, their conversion to ordinary shares would decrease net profit or increase net loss per share from continuing operations. 6. Dividends The Directors are not proposing the payment of a dividend in respect of the year ended 31 December 2003. 7. Publication of non-statutory accounts The financial information set out in this preliminary announcement does not constitute statutory accounts as defined in Section 240 of the Companies Act 1985. The consolidated balance sheet as at 31 December 2003 and the consolidated profit and loss account, consolidated cash flow statement and associated notes for the year then ended have been extracted from the Group's financial statements. Those financial statements have not yet been delivered to the Registrar of Companies, nor have the auditors reported on them. The 2002 accounts have been delivered to the Registrar of Companies and the auditors have reported on them. 8. Copies of accounts will be sent to shareholders shortly and will also be available at the Company's registered office. Enquiries Totally PLC Steve Burns Tel: 020 7692 6929 John East & Partners Limited John East/David Worlidge / Simon Clements Tel: 020 7628 2200 5

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