Director Declaration

4 December 2006

St Ives plc - Director's declaration - Simon Ward

Further to the announcement earlier today in respect of the appointment of
Simon Ward as an executive director of St Ives plc with immediate effect, the
Company confirms pursuant to Listing Rule 9.6.13R that Mr. Ward has held no
directorships in any other publicly quoted company at any time during the
previous five years and that there is no other information required to be
disclosed pursuant to paragraphs (2) to (6).

Philip Harris
Group Company Secretary
St Ives plc

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