Director Declaration

25 April 2012

            St Ives plc - Director's declaration - Helen Stevenson             

Further to the announcement made on 24 April 2012 in respect of the appointment
of Helen Stevenson as a non-executive director of St Ives plc with effect from
1 May 2012, the Company confirms pursuant to UKLA Listing Rule 9.6.13R that Ms
Stevenson has not held a directorship in any other publicly quoted company at
any time in the previous five years. There is no other information required to
be disclosed pursuant to LR 9.6.13R, paragraphs (2) to (6).

Philip Harris

Group Company Secretary

St Ives plc

Enquiries: 020 7928 8844