Investor/Analyst Meeting and Deal Update

9 September 2010

          LMS Capital plc - Investor/Analyst Meeting and Deal Update           

LMS Capital plc today held a meeting for investors and analysts setting out the
Board's medium term strategy for the business, including presentations on
certain investee companies. The slide presentation is available on LMS
Capital's website, www.lmscapital.com.

In addition, the Company is pleased to announce the following:

San Francisco Equity Partners Acquires Zoom Eyeworks

San Francisco Equity Partners ("SFEP"), the private equity firm in which LMS
Capital is the majority partner, has acquired Zoom Eyeworks, Inc. a leading
designer of innovative, expressive eyewear products. The change in ownership
provides Zoom Eyeworks with the financial and strategic resources to capitalise
on the growing demand for its brands.

Based in Berkeley, CA, Zoom is one of the largest providers of non-prescription
reading glasses in the U.S., with a product portfolio consisting of reading
glasses, sunglasses and accessories. Zoom's brands, which include Zoom, Dr.
Dean Edell and ICU, are sold in approximately 15,000 locations throughout the
drug, food, convenience and speciality retail channels. Zoom's products
emphasize fashion, style and quality and offer a wide range of alternatives to
traditional reading glasses for every occasion. ICU is one of the
fastest-growing and best-known brands of fashion reading eyewear in the U.S.
and has received Oprah Magazine's "O" pick multiple times. For more information
please visit www.zoomeyeworks.com.

SFEP has already built pre-eminent consumer brands including Method Products,
the world's most innovative natural homecare brand, and Yes To, the industry's
fastest-growing natural personal care brand.

Further details about the acquisition, and SFEP, are available at
www.sfequitypartners.com.

Glenn Payne, Chief Executive Officer of LMS Capital, said:

"SFEP has a great track record of building companies and turning what are
perceived as consumer products into unique brands that drive considerable mass
market appeal. With SFEP's guidance, industry relationships and financial
resources, we foresee a very bright future for Zoom."


For further information please contact:

LMS Capital plc                             020 7935 3555
Glenn Payne, Chief Executive Officer
Tony Sweet, Chief Financial Officer

Brunswick Group LLP                         020 7404 5959
Simon Sporborg
Leonora Burtenshaw


About LMS Capital

LMS Capital is an investment company with over 30 years' experience in private
equity and development capital investment. Our objective is to deliver superior
absolute returns for shareholders through a portfolio of direct investments;
our focus is on small to medium sized companies in our preferred sectors of
consumer and media, energy & utilities and applied technology, software &
services.

We seek to partner with experienced managers in profitable, growing companies
where we expect to be able to add value. Our focus is on buying and investing
in management teams and companies at favourable prices: on the assumption of
gradual economic improvement our outlook is positive on the investment
environment and we expect M&A activity to increase accordingly. We will
continue to be cautious in our investment approach, aiming to grow our
investments (and NAV) by 15%+ per annum without undue risk or investing in
unproven businesses.

The Company has a 30 year history and a new investment team; this history means
it has a portfolio at 30 June 2010 valued at £230.3 million, most of which we
expect to realise in cash in the medium term. This harvesting of our legacy
investments should produce the capital required to finance a number of new
direct deals over the next five years.

Our recent deal experience has confirmed to us that potential partners place
great store on working with people who not only understand their business
(typically through previous deals in the same sector) but also have themselves
worked in operational management positions and who therefore understand and
empathise with the role of management in a business partnership. All members of
our investment team have prior experience as part of an operational management
team.