Director/PDMR Shareholding

TO:       Regulatory Information Service                                       
                                                                               
          PR Newswire                                                          
                                                                               
RE:       Paragraph 3.1.4 of the Disclosure and Transparency Rules             

The notification below was received under Paragraph 3.1.2 of the Disclosure and
Transparency Rules.

Diageo plc (the "Company") announces that it received notification today that
the following directors and Person Discharging Managerial Responsibilities
("PDMR"), as participants in the Diageo Dividend Reinvestment Plan (the "Plan")
received ordinary shares of 28 101/108 pence in the Company ("Ordinary Shares")
in respect of the final dividend paid on 19 October 2010, as follows:

Name of Director                  Number of Ordinary Shares                
                                                                           
Dr FB Humer                       428                                      
                                                                           
Name of PDMR                                                               
                                                                           
G Williams                        45*                                      

The Ordinary Shares were purchased on 19 October 2010 (with a settlement date
of 22 October 2010) at an average price of 11.62.

As a result of the above transaction, these directors' and PDMR's interests in
the Company's Ordinary Shares (excluding options, awards under the Company's
LTIPs and interests as potential beneficiaries of the Company's employee
benefit trusts) have increased as follows:

Name of Director                      Number of Ordinary Shares                
                                                                               
Dr FB Humer                           26,670                                   
                                                                               
Name of PDMR                                                                   
                                                                               
G Williams                            185,866 (of which 6,144 are held as ADS* 
                                      *)                                       

* In respect of shares held by his son David Rhys Williams.

**1 ADS is the equivalent of 4 Ordinary Shares.

J Nicholls

Deputy Secretary

21 October 2010