MediaZest clinches deal with Topshop
By BFN News | 02:11 PM | Friday 02 March, 2012
Creative digital out-of-home advertising group MediaZest has agreed a new working relationship with Topshop.
The fashion store has engaged MediaZest to provide creative audio visual solutions to showcase a new campaign video shot by Nick Knight.
For maximum impact in Topshop's flagship Oxford Street window, MediaZest built a high brightness video projection system with whispering window technology broadcasting the accompanying audio onto the street.
For six other stores, 55-inch LCD screens were employed to showcase the video in internal locations.
The installations formed part of a two-week campaign that is also shown on Topshop's website, social media pages, various press websites and on a number of London underground station platforms to provide a true through-the-line digital campaign.
At 2:11pm: (LON:MDZ) share price was +0.03p at 0.3p
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