Blinkx Plc

Lycos integrates blinkx

Blinkx Plc
27 June 2007

Kathy O'Reilly                                            Jenny Jack
Lycos, Inc.                                               Outcast Communications
781.370.2853                                              415-392-8282


 blinkx lets users quickly and easily find videos to create playlists on Lycos
  New MIX widget embeds video playlists on Tripod & Angelfire blogs in seconds

WALTHAM, Mass. - June 27, 2007- Lycos, Inc. (, a leading
community destination for video entertainment content, today announced it has
expanded its relationship with blinkx, the world's largest video search engine,
fully integrating blinkx functionality on its Lycos MIX platform.

Now when users visit Lycos MIX ( to create video playlists,
they can easily search for and view video results powered by blinkx within MIX,
without ever having to leave the site.  With blinkx video search, MIX creators
simply type their video selection into the search box, and blinkx then pulls
video clips from a variety of different sources across the web, presenting video
search results all in one place on MIX.

'We're thrilled with the response to Lycos MIX, so we've made it even easier to
create a video MIX,' said Eric Austrew, product manager with Lycos Labs.  'We've
eliminated the need to copy and paste video URLs, and most important, users
don't need to leave the site every time they want to add a video.  Additionally,
blinkx provides our users with some of the highest quality video tools available
on the web, to quickly find, view, organize and share all types of online video

'We are very excited to extend our partnership with Lycos, one of the top 12 web
properties worldwide, to power video search on the very innovative Lycos MIX
platform,' said Suranga Chandratillake, founder of blinkx.  'Through blinkx's
technology that includes speech-to-text transcription and visual analysis, we're
able to deliver multiple relevant video search results efficiently, allowing
Lycos users to immediately embed video clips into the MIXes they create.'

Lycos MIX, developed internally by the Lycos Labs product team, made its debut
earlier this year as a tool for users to create an amalgamation of video content
to share with other users.  MIX visitors also participate in the MIX by viewing,
commenting and adding more video clips to the MIX.  Since its launch in
February, thousands of video playlists, ranging from rap videos to Japanese
cartoons, have been created on Lycos MIX.  Earlier this month, Lycos also
launched the MIX widget, allowing Tripod ( and Angelfire
( members to easily embed their MIXes onto Tripod and
Angelfire blogs and sites.  Similar to other popular video sites, the ratio of
active MIX creators vs. passive MIX viewers is heavily skewed towards the
viewers, with 99% of visitors coming to the site to watch MIX videos, and 1% of
users actively making MIXes.

Lycos first introduced its proprietary 'Watch & Chat' technology in Nov. 2006,
with the launch of Lycos Cinema (, the internet's
premiere video-based socialization product allowing multiple users to watch
simultaneously and chat about video content in real-time.  Since then, Lycos MIX
( took Watch & Chat to another level, allowing groups of
people to pull video clips from different sources across the web to create
playlists of content, to watch and share and chat with others in the MIX.

Lycos first teamed with blinkx in August 2006 to power video search across the
Lycos Network, giving Lycos's millions of users search results from blinkx's
index of more than 12 million hours of searchable video content, including
favorite TV moments, news clips, short documentaries, viral videos, music
videos, video blogs and more.

About Lycos, Inc.

Lycos, Inc. ( is a wholly owned subsidiary of Daum Communications
Corp., a leading Internet portal and e-commerce destination in Korea with a
growing presence throughout the Asian markets. Lycos, Inc. operates search and
technology websites that foster online communities, including the new Lycos
Cinema and Lycos MIX video platforms, combining community with high-quality
broadband video content. Other Lycos products and sites include,,,,, Lycos Mail, Lycos Phone,
Lycos Entertainment, Lycos Music and Lycos Planet.  Lycos was acquired by Korean
Daum Communications Corp. in October 2004 and has its U.S. headquarters in
Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ:

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video search
engine. Today, blinkx has indexed more than 12 million hours of audio, video,
viral and TV content, and made it fully searchable and available on demand.
blinkx's founders set out to solve a significant challenge - as TV and
user-generated content on the Web explode, keyword-based search technologies
only scratch the surface. blinkx's patented search technologies listen to - and
even see - the Web, helping users enjoy a breadth and accuracy of search results
not available elsewhere. In addition, blinkx powers the video search for many of
the world's most frequented sites. blinkx is based in San Francisco and London.
More information is available at


(c)2007 Lycos, Inc. Lycos(R) is a registered trademark of Lycos, Inc. All other
product or service marks mentioned herein are those of Daum Communications
Corp., Lycos, Inc. or their respective owners.  All rights reserved.

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