RNS Number : 8291Q
26 October 2011
BLINKX PARTNERS WITH EMPOWHER MEDIA TO EXPAND WOMEN'S HEALTH AND WELLNESS VIDEO COVERAGE
Thousands of Informational Videos on Pregnancy, Diet, Nutrition, Weight Loss and More Now Available on www.blinkx.com
SAN FRANCISCO, CALIF.- October 26, 2011-blinkx, the world's largest and most advanced video search engine, today announced a partnership with EmpowHER Media, the award-winning social health company for women. This partnership will give blinkx users access to original video content to improve their health and well-being. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against the videos and share resulting revenue with EmpowHER. Through this partnership, blinkx will offer more than 7,000 EmpowHER videos - totaling more than 350 hours of original, premium women's health content - to its users.
Reaching over 18.3M unique visitors at EmpowHER.com and another 47M through syndication, EmpowHER provides visitors access to one of the largest and most comprehensive women's health and wellness content libraries on the Web. From in-depth medical advice, to personal stories shared by women across the nation, the online health and wellness destination covers hundreds of important topics, allowing users to make informed health-related choices. While keeping viewers well-informed on medical and emotional issues, EmpowHER's video library also gives a human perspective and voice to the issues at hand.
"Health and wellness information is consistently among the most popular, commonly searched subjects on the Web," said Julia Blystone, CMO of blinkx. "EmpowHER is not only one of the most comprehensive and up-to-date sources of this information, it offers personal insight and a forum for women to connect and share their stories. We're very pleased to bring this important content to our users."
"EmpowHER is the fastest-growing resources for women's wellness on the Internet," said Thom Brodeur, Executive Vice President and CMO of EmpowHER Media. "By partnering with the world's largest video search engine, we are able to deliver our original content to a wider global audience, delivering vital healthcare information and help for women seeking information about their health."
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 720 partners and indexed over 35 million hours of video and audio content to date.
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to-and even see-video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
EmpowHER Media is an award-winning, HON-certified, social health company for women. The Company's flagship and Top 5 women's health and wellness site and community - EmpowHER.com - is the home for female health consumers. We call them Chief Health and Wellness Officers of the home. EmpowHER.com provides visitors access to one of the largest women's health and wellness content libraries on the Web, as well as one of the most active online communities of women discussing their health and wellness issues. Health care professionals, health and wellness marketers, and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women. Millions of women visit EmpowHER.com every year, making it one of the largest and fastest-growing resources dedicated exclusively to women's health and wellness.
Press Contacts for blinkx
+1 (415) 321 1894
+44 207 869 8328
Citigroup Global Markets Ltd
NOMAD and Broker for blinkx plc
+44 207 986 4000
Press Contacts for EmpowHER Media
+1 (480) 315 1443
This information is provided by RNS
The company news service from the London Stock Exchange