LONDON, January 25 /PRNewswire/ --

    - Patented Messaging Widget Runs on any Browser or Operating System and
Sends 'Real-Time' Non-Intrusive Alerts to Users, Driving Website Interaction



    Elertz has launched its widget technology, a patented desktop
messaging system which provides online marketers with a new way of
communicating with their users and driving website interaction.



    The elertz widget is non-intrusive to users and sits in the
system tray of their computer waiting quietly for notifications. Critically,
end-users are always in complete control of the communication channel and
they can manage the information they receive, meaning they are more likely to
respond positively to brand marketers who are providing relevant services or
innovative products.



    Utilising the latest technology from Adobe, the elertz widget
will run on any browser, operating system or hardware platform, ensuring
timely, guaranteed delivery of messages to opted-in users within 30 seconds,
and click-through rates in excess of 90%. The alerts are delivered in the
form of a discreet flashing red star in the user's widget. Clicking on the
star takes the user directly to the relevant part of the website where the
requested information is published.



    Steve Morris, CEO of elertz, comments, "Marketers are
allocating huge amounts of budget to online campaigns, yet they must wake up
to the need for a far more sophisticated approach to online marketing that
reflects customer demand and enables users to manage their own information
requirements. The elertz widget allows users to pull information on demand -
and by putting more power in the hands of the user marketers can actually
boost customer loyalty and brand value."



    Morris continues, "Most online marketers see broadcast email
as their favourite direct response channel but they all get frustrated with
decreasing delivery and open rates. The elertz widget is the best way to
enhance these broadcast email campaigns to drive up delivery rates, open
rates, customer value and boosting revenue but it has to be reliable and
trusted. Whilst email marketing remains a strong online option, companies are
now achieving a 70% delivery rate at best, and 20% open rates are typical.
Using the elertz widget, online marketers can transform the online
relationship with customers, with delivery rates well in excess of 90%, and
open rates in the same range."