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Media Corp. (MDC)

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Thursday 18 October, 2007

Media Corp.

Trading Statement

Media Corporation PLC
                  

                              Media Corporation PLC

                                 Trading update

Media Corporation plc ('Media Corp' or 'the Group'), a leading internet
advertising Group, issues a trading update ahead of the Group's preliminary
results for the year ended 30 September 2007.

Trading has been in-line with market forecasts for the year and operations
continue to perform well following a strong return to operating profitability
during the second half of the financial year.

In addition, the Group has made a significant exceptional pre-tax profit of
approximately £2.5 million in the 2007 financial year, following the successful
sale of the Casino.co.uk business. Additional consideration of up to £0.625
million may also be received by the Group during the 2008 financial year if the
assets sold achieve certain pre-agreed targets during the first six months'
trading.

The Group ended the 2007 financial year in a very strong financial position with
over £6.5 million in cash.

Commenting on today's announcement, Justin Drummond, CEO, said:

'The Board has successfully re-focused the business, reducing the Group's
reliance on advertising revenue from the online gaming sector. Initial benefits
of this diversification strategy have been witnessed during the second half of
the year. We are pleased with the growth experienced as a direct result of
repositioning our business, and we look forward to a promising start to the 2008
financial year'.

Internet Publishing Highlights

    --  ignificant investment in senior management, technical infrastructure and
        internet publishing assets completed during the second half of the 2007
        financial year

    --  Recruitment of a team of highly experienced internet publishing
        specialists during the second half in Technical, Search Engine
        Optimisation and Copywriters/Content writers

    --  Successful Re-launch of market leading web-sites: www.onthebox.com and
        www.gambling.com during the second half of 2007

    --  Ongoing Premium Domain Name acquisitions and new web sites under
        development

Advertising Network Highlights (Eyeconomy)

    --  Transition from TV budgets to online is driven by penetration of
        internet access to a majority of the UK population: more time online
        than watching TV in many homes

    --  Eyeconomy provides very large scale media spaces with reach comparable
        to TV but traceable and online

    --  Eyeconomy currently reaches over 30 million people in the UK each month

Major Client Wins

    --  Recent Clients include American Express, Sky, AOL, World Wildlife Fund
        and Dating Direct: Ongoing major new client pitches underway

    --  High proportion of long term (over three month) campaigns

Demonstrated Growth

    --  Sales team more than doubled in size during the second half of the
        financial year

    --  Securing rights to broad traffic sites: representing over 750 websites

    --  Geographical expansion already underway

    --  Recent investment in significant presence at trade shows and trade PR
        starting to return value

Strategy going forward

The Board is aiming for continued significant growth during 2008 as we seek to
maximise the potential of the Group's internet publishing assets. The Group
clearly owns very valuable internet assets, as was demonstrated by the recent
sale of the Casino.co.uk business for £3.6 Million. With an existing significant
web site portfolio still owned by the Group, the Board will continue to rapidly
develop and enhance the value of its core internet assets, and maximise their
value for the benefit of shareholders.

For further information please contact:

-0-
*T
Media Corporation plc
Justin Drummond, Chief Executive
+44 (0)20 7618 9000

Buchanan Communications
Charles Ryland/Suzanne Brocks/Susanna Gale
+44 (0)20 7466 5000

Canaccord Adams Limited
Mark Ashurst, Managing Director
+44 (0)20 7050 650
*T

Notes to editors:

Listed on the AIM market of the London Stock Exchange, Media Corp is a leading
internet media and advertising group focused on website publishing and online
advertising.

The Group has two principal divisions:

Website Publishing - Media Corp has a diverse publishing division specializing
in online media. Our impressive portfolio of websites includes a number of
market leading sites including www.gambling.com, www.creditcardexpert.co.uk,
www.onthebox.com and www.flightcomparison.co.uk.

Online Advertising - Formed in 1996, Eyeconomy specialises in mass reach
campaigns to over 30 Million unique consumers per month via its own proprietary
ad-serving and tracking technology for clients including AOL, Dell and American
Express.

www.eyeconomy.co.uk

www.mediacorpplc.com
 
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